If you weren’t already aware, SEO stands for search engine optimization and is all about how your website performs on search engines. So SEO obviously needs to focus on search engines, but which ones? As any SEO company NYC would tell you, these are the search engines you need to focus on.


Starting with the obvious one and Google absolutely dwarfs its competitors. Receiving over 5 billion monthly unique visitors, Google consistently sits at the top of Alexa Traffic Rank and is a household name across the world. Google’s search engine is implemented into browsers, mobile platforms and many other services. If you ignore Google in your SEO, you may as well ignore the internet.


The oldest name on the web still isn’t to be left out. Yahoo may be slightly archaic now, but it still attracts over 350,000,000 unique monthly visitors. Yahoo is still a large provider of mail and other services, as well as being one of the easiest search engines to target with SEO.


From the oldest name on the block to the newest. Bing is another attempt from Microsoft at imitating a Google product and actually does a surprisingly good job. Bing receives a similar monthly visitor count to Yahoo and is quickly rising, it’s not to be ignored if you want to his the Microsoft crowd. Much like Google, Bing also comes with a number of tools for promoting content on their platform and monitoring your SEO performance.


Outside of China, Baidu isn’t a well-known name. However, considering China’s large population, their national search engine is a big player. If your business targets China in any way, shape or form, it needs to appear on Baidu. It sits nowhere near the size of Google, but Baidu is still popular in its own way and is not to be ignored.

In conclusion, if you’re only going to focus on one search engine with your SEO campaign, it should always be Google. That being said, a lot of the other alternatives bring in a big enough audience that they should be ignored.

The World Wide Web has become nectar for a whole new sprung of online businesses and it can be as simple as setting up a website. However, the difficult part is driving traffic to your website and maintaining a good level of traffic. Look at some of the more successful traffic case studies and it wasn’t always easy for them to maintain a good stream of traffic at the start.

That being said, there are some easy ways to drive traffic to your website and have you running a major online business in no time.

Firstly, start a community around your website. Giving your website a community feel is sure to bring back many regular visitors. There are a number of ways to go about this and the most popular is a forum. A forum gives your website’s visitors a place to gather and discuss the niche of your website. One of the best things about a forum is that as it begins to grow, it will also begin to run itself, all whilst generating you a steady income.

If a forum doesn’t sound like the right idea for your website, then there a number of other different techniques to build a community around your site, including a Facebook page, comments on articles and more.

It’s also worth noting that social media is an incredibly powerful tool for promoting your website and content. Make yourself a content promotion plan, with a list of sites to promote each piece of content on. Some of the best places to promote your content include Twitter, Facebook, Reddit, Tumblr and many other social networking platforms.

Finally, remember not to neglect SEO. Search Engine Optimisation can be vital to driving visitors from search engines to your website and given that most users now use search engines, this is incredibly important. You’ll need to assure that your website is set-up to be discovered by sites like Google.

Driving more traffic to your website isn’t always easy, but as your website grows you’ll find it gets easier. The internet is full of exciting possibilities and could be the perfect place to grow your business.