If you weren’t already aware, SEO stands for search engine optimization and is all about how your website performs on search engines. So SEO obviously needs to focus on search engines, but which ones? As any SEO company NYC would tell you, these are the search engines you need to focus on.
Starting with the obvious one and Google absolutely dwarfs its competitors. Receiving over 5 billion monthly unique visitors, Google consistently sits at the top of Alexa Traffic Rank and is a household name across the world. Google’s search engine is implemented into browsers, mobile platforms and many other services. If you ignore Google in your SEO, you may as well ignore the internet.
The oldest name on the web still isn’t to be left out. Yahoo may be slightly archaic now, but it still attracts over 350,000,000 unique monthly visitors. Yahoo is still a large provider of mail and other services, as well as being one of the easiest search engines to target with SEO.
From the oldest name on the block to the newest. Bing is another attempt from Microsoft at imitating a Google product and actually does a surprisingly good job. Bing receives a similar monthly visitor count to Yahoo and is quickly rising, it’s not to be ignored if you want to his the Microsoft crowd. Much like Google, Bing also comes with a number of tools for promoting content on their platform and monitoring your SEO performance.
Outside of China, Baidu isn’t a well-known name. However, considering China’s large population, their national search engine is a big player. If your business targets China in any way, shape or form, it needs to appear on Baidu. It sits nowhere near the size of Google, but Baidu is still popular in its own way and is not to be ignored.
In conclusion, if you’re only going to focus on one search engine with your SEO campaign, it should always be Google. That being said, a lot of the other alternatives bring in a big enough audience that they should be ignored.